Kolkata, October 15, 2026 : This Durga Puja, one of Bengal’s most intimate symbols of maternal care will take on a larger, collective form. Through ‘Jotner Aanchal’, Aashirvaad will invite Pujo-goers to come together and create an ever-growing red-and-white Aanchal, transforming a deeply personal emblem of comfort, protection and reassurance into a shared public tribute…
Kolkata, June 05, 2026: As conversations around protein consumption grow across India, Aashirvaad Atta with High Protein is reshaping how the country thinks about fulfilling this essential nutrient – making it simpler, more accessible and rooted in everyday habit. Building on its promise of enabling protein intake through daily meals, Aashirvaad launches its latest campaign,…
Kolkata, 4th July 2025 : As the sacred chants of ‘Jai Jagannath’ echo through the streets of Puri, Aashirvaad Salt returns with its “Iodine Ka Tilak” campaign for the second consecutive year. This year, the brand introduced Patha Nataka (live street theatre performance), a powerful new medium to educate communities on the importance of iodine,…
KOLKATA : This Durga Puja, ITC’s Aashirvaad Atta has launched an inspiring campaign, ‘Durgotinashinir Shondhane’ which celebrates the strength of mothers and acknowledging their role as nourishers for their children. Mothers area powerful force much like Ma Durga herself where she is an embodiment of ‘Onek roop, onek energy’. This campaign has been designed to bring…
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