Fortune Kachi Ghani Mustard oil turns up Bengal’s ilish fever with Bhojan Bahini and the hunt for “Heaviest Ilish Challenge”
Kolkata, September 18, 2026 : AWL Agri Business Ltd., formerly Adani Wilmar Ltd., has brought back its much-loved Ilish campaign for Fortune Kachi Ghani Mustard Oil, celebrating Bengal’s enduring love for Ilish through an extensive series of consumer experiences across West Bengal. This year, the campaign has been refreshed with a new key visual featuring…