Kolkata, October 17, 2026 : AWL Agri Business Ltd., through its flagship brand Fortune, has once again unveiled a comprehensive 360-degree Durga Puja campaign to celebrate Bengal’s rich cultural heritage, traditions and festive spirit. Every year, Fortune engages with consumers through meaningful festive initiatives, and this year the brand has brought together a series of…
Kolkata, September 18, 2026 : AWL Agri Business Ltd., formerly Adani Wilmar Ltd., has brought back its much-loved Ilish campaign for Fortune Kachi Ghani Mustard Oil, celebrating Bengal’s enduring love for Ilish through an extensive series of consumer experiences across West Bengal. This year, the campaign has been refreshed with a new key visual featuring…
National, June 09, 2026: AWL Agri Business Limited, one of India’s leading food and FMCG companies, celebrated World Poha Day through its flagship brand, Fortune, with a large-scale community event showcasing Fortune Poha at The Hub in Indore. The celebration featured a record-setting display of 100 varieties of poha prepared using Fortune Poha and included an ambitious attempt…
National, March 25, 2026: AWL Agri Business, one of India’s leading integrated agri-business companies, continues to strengthen its presence in the value-added foods segment with the launch of Fortune Atta with Multigrains. Following the successful foray into premium flour market with Fortune Premium Sharbati Atta, it has now expanded into the fast-growing multigrain atta category…
National, March 8, 2026: Ahead of International Women’s Day, Fortune, the edible oil flagship brand of AWL Agri Business Limited (formerly Adani Wilmar), has released a digital film that highlights the importance of shared responsibilities at home, using a relatable moment between a husband and wife to spark a conversation around everyday gender roles. Conceptualised…
National 4th June 2025 : Fortune Foods, the flagship brand of AWL Agri Business Limited (formerly Adani Wilmar Limited), continued its 25-year celebration with a special Meet & Greet event for the Top 25 winners of its inaugural ‘Fortune Influencer Masterclass’ digital campaign, launched on 10th February this year. The campaign received an overwhelming response, with over 50,000 registrations from…
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